Data shouldn’t slow you down. 6sense automatically validates, enriches, and standardizes data before it enters your systems — so you can focus on closing deals, not cleaning spreadsheets.
Data Preparation
Clean data is the lifeblood of B2B
Effective data preparation transforms raw information into actionable intelligence, allowing B2B companies to identify qualified prospects and engage with precision. Proper data cleansing and enrichment eliminates costly errors and ultimately drives higher conversion rates and stronger customer relationships that directly impact the bottom line.
See what happens behind the scenes in 6sense
Say goodbye to dirty data
Accuracy & validation
- Verification that contact information is current (email, phone, job title)
- Confirmation of company details (size, industry, location)
- Checking for duplicate records
- Validation that email addresses are active
Enrichment
- Addition of missing firmographic data to account records
- Addition of relevant technographic information
- Addition of social media profiles
- Mapping of business unit or subsidiary relationships
Quality control
- Regular data freshness checks
- Automated error detection
- Statistical quality scoring
- Match rate reporting
Standardization
- Consistent formatting of fields (phone numbers, addresses, titles)
- Maintainance of uniform company naming conventions
- Use of standard industry classifications
- Normalization of job titles and departments
Compliance
- GDPR and CCPA compliance verification
- Consent status tracking
- Opt-out list maintenance
- Data source documentation
Integration readiness
- Field mapping to target systems
- Data type compatibility
- Required field completion
- Format compatibility with CRM/MAP systems
Explore resources
Buying Intent: The Future of Sales & Marketing
Introduction Buying intent transforms sales and marketing by removing guesswork and revealing which accounts are likely to buy and what’s driving their decision-making. This guide will explain what buying intent is and how revenue teams can use it to reduce go-to-market waste and achieve higher ROI. Buying intent: What is it and why is it important? Fifty-seven to 70 percent of a […]
Crushing Rev Ops is All About the Data
Could AI become the cornerstone of smart revenue operations? Bryan Bayless, VP of Revenue Center of Excellence at Gong, certainly think so and he has the game-changing strategies to leverage AI and conversational intelligence for explosive revenue growth to prove it. In this episode of Revenue Makers, Bryan explains how to harness AI for […]
You Deserve Better: A Guide to Dumping Your Contact Data Provider
Introduction If you’ve ever felt neglected, taken for granted, or even bullied during your relationship with a B2B contact data provider, you’re not alone. Lots of vendors are known for their whirlwind roses-and-chocolates courtships, cheerfully delivered “I do’s” … and then deliver years of deeply flawed contact data, poor communication, and disappointing revenue growth. Is […]
A Guide to Pre-intent Data
Introduction Meeting your customers ahead of time Intent data is the key to modern B2B selling. It empowers marketing and sales teams to identify accounts that have started searching for solutions. By flagging accounts as soon as they begin their buying journeys, intent data helps revenue teams begin outreach sooner and win more deals. But […]